## Website Build Progress for Consultation Conversion
### Objective
Gain new clients through an optimized website focused on increasing consultation conversions.
### Progress Summary
- Launched website build strategy using Relume for wireframing before the trial expiration, followed by exporting to Webflow.
- Eduarda provided insights on improving conversion rates, emphasizing key metrics and continuous improvement.
- Refined service offerings to generate revenue runway, defining three competitive packages:
1. **Website Design & Development** - **$1,997**: Custom Webflow design, mobile-responsive build, core pages, and basic SEO.
2. **Content Creation Bundle** - **$797/mo**: Includes 4 social media designs and 2 short-form videos, with a basic content strategy.
3. **Targeted Ad Management** - **$997/mo**: Setup and management for Facebook/Instagram and Google Ads, including audience building.
### Key Metrics Identified
- Visit → Consultation booking rate
- Landing page bounce rate
- Time to first CTA click
- Form completion rate
### Completed To-Do's
- [x] Established website build focus and strategy
- [x] Identified core conversion metrics for tracking
- [x] Defined service offerings
- [x] Set competitive pricing
- [x] Locked in final package details
### Next Steps
- Implement the wireframe and ensure effective tracking setup.